Publisher’s Letter
Vibra Salon is your opportunity to reach America’s number one minority market. The U.S. Hispanic market grew57% between 1990-2000. Purchasing power expanded by 157% in the last seven years. By the year 2010, one in every four people living in the U.S.A. will identify themselves as Hispanic. By the year 2020, half of the total population will have Hispanic roots.
The Hispanic market is composed of both Spanish and English-speaking professionals. In order to effectively reach today’s market, the need for a bilingual magazine is evident.
Vibra Salon is the official publication of Cosmetólogos Latinos, the fastest growing professional Latino group in the country. This group is sponsored by Cosmetologists Chicago, and has events planned in Chicago, Miami and Los Angeles.
Vibra Salon can publish your ad in English or translate it into Spanish. We can also insert Spanish verbiage to your English copy and communicate the main message, while maintaining the original format.
The Latino Spanish-speaking beauty professional needs assistance in determining their choices and becoming active with the industry in general.
Vibra Salongives you the opportunity to reach Hispanic beauty professionals in both Spanish and English, with the advantage of being specifically targeted to their needs. Improve how the Hispanic market perceives you and your products.